Whether you are a Star Wars fan or Volkswagen junky – or just love creative advertising. How could you not love this commercial – The Force: Volkswagen Commercial. Now take a sneak peek on The Bark Side: 2012 Volkswagen Game Day Commercial Teaser.
Get ready for the Big Game’s Ad Blitz Bonanza! See them next Sunday!
Online advertising by local businesses will account for almost a quarter of all local ad spend by 2015, says local media research and consulting firm BIA/Kelsey. The company’s new U.S. Local Media Forecast points to channels such as daily deals offers as increasingly popular with consumers, and thus a market ripe for local advertising dollars. (more…)
We mean one of those domains that actually helps generate traffic? We see companies register domains all the time. Hey, for about $9 bucks what do you have to lose?
What would you do if someone told you that the domain www.xyz.com would help to get you 50 extra impressions per month? Next, you hear that the domain www.mycompanyxyz.com you registered only one month ago (and built your web strategy around) would generate about 5. Are the extra 45 impressions per month more important than the brand recognition of your company-centric domain? Some might argue that 45 clicks just isn’t a big enough deal. They tell you that they could make up for it with some great organic search optimization and a strong Google Adwords® program. (more…)
Take for instance your website’s current SEO score. We could get into a whole lot of hub bub on everything from updating H1 tags, the proper text to HTML ratio and the benefit of adding a privacy link to the footer of your site. However, we thought it was important to provide a overview of what’s working and what’s not with your SEO. A simple report you can send to your marketing guru, IT department or web management company.
I recently read an article on CNN about how smartphone users find less reasons to turn on their TVs and Computers now that they have an iPhone or Android type device. So if smartphone users primarily reach for their phone to communicate and access the majority of information, than what does it mean for your current web initiatives?
Is your website or online marketing channel mobile friendly? After all, serving up a poor experience to these users could hurt conversion rates. As web competition continues to grow small and medium sized businesses will need to create a strategy to capture and engage this new mobile market. (more…)
In spring 2010 KSA&D built an experimental Ruby-On-Rails business directory to help local companies promote their website. The idea was simple, create an online resource that would allow local Lehigh Valley businesses to market their website and services via a specific category. (i.e. Real Estate, Healthcare, etc.) (more…)
Websites with a greater number of links ensure a more steady flow of traffic and don’t simply rely on traffic from search engines.
One of the most important benefits of compiling a great number of incoming links for your site is that search engines like to see lots of incoming links. All major search engines factor in the number of incoming links in their algorithms and formulas to determine your sites rank.
So basically, it’s not just who you are, but how many friends and their popularity that counts. So yes, the trials and tribulations of being popular in the real world translate to the web as well. (more…)
With the latest enhancement to the Google search engine it is now more important than ever for your business to utilize SEO and Adwords®. Google Instant now provides search results on the page in real time as users type letters and words into the search field. How does this affect your organic SEO? Traditionally a user would type what they are looking for and bring back a result set. If your listing was #10 on the page you still had a strong chance that a user would see it. Now with Google Instant that viewing area has shrunk from 10 spots to about 4 or 5 because the page scroll is no longer a factor. (more…)
If your business is looking to have a mobile web application created by KSA&D, you may want to look into QR codes. These bar codes allow mobile users who have smart phones with QR code scanners quick access to key information about your business.
It could be a link to your website, contact information, product details, special offers and coupons. You can put them on your business front window, business cards, websites or even the back of a tee shirt. (more…)
With Google’s new web indexing system, Google Caffeine, it is now more important than ever to update your site frequently. Google can now scour the web for the most recent, relevant content faster than before. This means that newer information has more precedence over older information. Websites that frequently add new content to various parts of their site should see an improvement in their search engine rankings. (more…)
